branding services
Your brand is the way your business is perceived by others. The art of branding is how we help shape that perception.
With the perfect mix of style and strategy, we’ll take control of that perception by designing your brand’s visuals to communicate your intended message and spark a deeper connection with the people who matter most to your business. All it takes is a little ground work and well-defined intentions.
And you, my friend, can have confidence in your branding and finally get back to doing the things you’re truly passionate about.
brand essentials package
Our core branding package includes the essential elements of a visual brand identity. This package is perfect for creative women in business who are just starting out, or for those who are already established and looking to refresh their current branding. Everything included in the package is designed to establish a cohesive brand identity and provide the tools you need to maintain consistency -- one of the most important aspects of an effective brand.
what’s included
mood board
primary logo
secondary logo
brand mark(s)
custom color palette
font system
business cards
optional add-ons
brand guidelines
elevate your brand
package add-ons
Customize your package with additional collateral items such as thank you cards, stationery, social media graphics and more. Custom quotes are provided for any items you'd like to add to your package.
The process
01. strategy
In order to design your brand’s visuals in a way that conveys your intended message, represents your authentic self and appeals to your ideal client, we must first dig deep into the heart of your business and establish a solid foundation for your branding. This is where the strategy phase comes into play and it’s what makes everything in the design stage come to life. The strategy phase includes a little client homework (brand strategy questionnaire and visual inspiration Pinterest board) and a virtual coffee date to get us prepped for the design phase.
02. design
With a solid foundation and a strategic plan in place, it’s time to translate your vision into visuals. The design process starts off with a mood board that will guide the look and feel of your branding. Once approved, we’ll move on to the initial design concept presentation and begin the feedback and revision process. The feedback and revision process will continue until you’re 100% happy with everything in your package.
03. implementation
Once everything has been approved and finalized, we’ll get your final branding files prepped and packaged. You will be provided with multiple file types and sizes (formatted for both web and print) for each item in your package. You will also receive a Brand Guidelines PDF, which displays each item we designed for your branding, where to locate the specific files and how to use them effectively.
Finally, it's time to pop the champagne, do a little happy dance and put your new branding to work!
